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After seeing the picture on Brick Set I did a Google search and found quite a few links:
Brickset entry
metro.co.uk article
The eyes on the minifig heads look kind of squinty.

Now they got collectible minifigs. You can see them on brickset at:
http://brickset.com/sets/year-2014/page-7

The eyes look less squinty though the area surrounding the eyes looks a bit funny.

Also there is supposed to be a Lego themed episode of the Simpsons coming up soon.